Book

Type Matters

Christopher Scott Wyatt and Dànielle Nicole DeVoss (editors) · 2018

Sequence ladder

Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.

Themeresearch-bulk-chunkdc-typem

Context2018research_analysis

What this book knows

Typography is an invisible craft: mastering its rules reveals how type shapes reading, beauty, and professional identity.

Sex: Absent
Work: Primary
Learning: Primary
Religion: Absent

work-as-meaningself-and-identityeducation-and-formation

work-as-meaning

A typographer is one who designs printing that is fit for its purpose and accomplishes its desired results… he creates useful and beautiful things.
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Typography is known as an invisible art, because if a typographer has done a good job… the reader doesn't notice.
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self-and-identity

Perhaps my time in advertising is one of the reasons I love big type so much, and it has informed my approach to typography ever since.
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Beyond this essential problem of type arrangement is another field… richer in opportunities for invention… the little added touch that goes far beyond the bare essentials of taste into the realm of fantasy.
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education-and-formation

Tracking can be used to open up or tighten a setting… to make it easier to read. Transitional typefaces represent the transition from Old Style to Modern.
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A professional body run by and for typographers, graphic designers and educators. Its aims are to establish and maintain standards of typography and to provide a forum for debate.
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Illuminates

6 published passages · book excerpt · research analysis

Reader resonance signals for text sources are not wired to this view yet.

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