Loading profile…
Loading profile…
Book
Jan Tschichold · 1952
A comprehensive source book of letter forms from past and present, designed for sign painters, graphic designers, typographers, and students of design. Tschichold's authoritative guide emphasizes the principles of good typography and the craftsmanship of letterform design.
Sequence ladder
Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.
Appears in
What this book knows
Lettering mastery demands disciplined study of historical forms; the eye, not the compass, is the final judge of good letters.
education-and-formation
It has always been the human eye, and an extremely sensitive eye at that, which has given certain letter styles their definite and enduring proportion.
TALS-RC-013A good alphabet is like a harmonious group of people in which no one misbehaves. Even ordinary lettering requires uniformity and harmony in all its details.
TALS-RC-014self-and-identity
Tschichold deplored 'personal expression' in graphic design. He considered that it too often masked a lack of disciplined skills and professional craftsmanship.
TALS-RC-005Personal expression would materialize by accumulating knowledge, applying experience, and striving for excellence.
TALS-RC-006work-as-meaning
The most beautiful lettering is of little avail unless it is attractively arranged. The layout of the five lines is as perfect as the form of the individual letters.
TALS-RC-035The letters I have ultimately selected have stood the test of severe scrutiny. All of them contribute to a true culture of letters and their application.
TALS-RC-002Illuminates
6 published passages · book excerpt · research analysis
Reader resonance signals for text sources are not wired to this view yet.