Book

The Science of Fear

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What this book knows

Our brains systematically misjudge risk because ancient emotional heuristics override statistical reasoning, making fear itself the danger.

Sex: Absent
Work: Present
Learning: Primary
Religion: Absent

mind-and-cognitionobedience-and-authoritytrauma-and-survival

mind-and-cognition

Gut decides, Head reviews: This process is how most of our thoughts and decisions are made, with nonconscious systems operating quickly on scant evidence.
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Herbert Simon coined bounded rationality: we are rational, but only within limits — we are systematically flawed.
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People absorbed confirming evidence, ignored the rest, and left the experiment even more convinced they were right — confirmation bias in action.
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obedience-and-authority

Government agencies protect themselves by erring toward threat inflation; downplay a risk that hits the evening news and expect a trial by inquisition.
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'Get 'em sick, get 'em well' advertising creates anxieties then reassures people the product — or candidate — is the solution.
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trauma-and-survival

Asbestos triggers the Good-Bad Rule, and once that happens everything else is trivial — 'The health of our children is at stake.'
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Illuminates

6 published passages · book excerpt · research analysis

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