Book

Predictably Irrational Revised And Expanded Edition

Sequence ladder

Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.

Themeresearch-bulk-chunkpa_predictablyirrationalrevisedandexpandede

Contextresearch_analysis

What this book knows

Human choices are systematically bent by invisible forces—relativity, free, emotion, norms—and knowing this lets us design better defaults.

Sex: Present
Work: Present
Learning: Primary
Religion: Absent

mind-and-cognitionself-and-identityambition-and-status

mind-and-cognition

We can't help it. We always compare jobs with jobs, vacations with vacations, lovers with lovers—all this relativity shapes every judgment.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-013
What is it about zero cost that we find so irresistible? FREE! can lead us into trouble: things we'd never purchase become incredibly appealing.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-043
Stereotypes provide shortcuts in our never-ending attempt to make sense of complicated surroundings; the brain cannot start from scratch every time.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-141

self-and-identity

When gripped by passion, emotions blur the boundary between right and wrong—he doesn't have a clue how consistently wild he really is.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-090
A self-control credit card could let people precommit—blocking temptation before the moment of weakness arrives.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-105

ambition-and-status

A man's satisfaction with his salary depends on whether he makes more than his wife's sister's husband—pure relativity, not absolute wealth.
PA_PREDICTABLYIRRATIONALREVISEDANDEXPANDEDE-RC-019

Illuminates

6 published passages · book excerpt · research analysis

Reader resonance signals for text sources are not wired to this view yet.

Loading profile…