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Book
Cath Caldwell and Yolanda Zappaterra · 2014
Sequence ladder
Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.
What this book knows
Editorial design is a craft of visual thinking where form serves meaning, and every layout decision is an act of communication.
calling
The ability to engage with, understand and make sense of the content you're working with, however obscure or distant from your own interests.
EDDP-RC-155They need to have a passion for design and typography and show some evidence of working with complex information and large amounts of text.
DC-EDZ-RC-081work-as-meaning
His style is to integrate bold graphics and sharp words to produce sparkling and memorable poster-like covers. This contemporary visual style really stands out.
EDDP-RC-033It is important to find a balance between those elements that need to be constant — brand and identity — and those that will change with every issue.
EDDP-RC-219mind-and-cognition
Choose one aspect of it that is the heart of the image… a good image will have something that makes it stand out, and it's this that you want to maximize.
EDDP-RC-210An editorial designer will use type to interpret and express the editorial, communicate meaning, offer variation, work with the image to convey emotions or make symbolic links.
DC-EDZ-RC-204Illuminates
6 published passages · book excerpt · research analysis
Reader resonance signals for text sources are not wired to this view yet.
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Like Family: Growing Up in Other People's Houses
Under the Banner of Heaven