Book

behavioral economics when psychology and economics collide

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What this book knows

Human decision-making is systematically irrational in predictable ways—and those patterns can be mapped, understood, and redirected.

Sex: Absent
Work: Present
Learning: Primary
Religion: Absent

mind-and-cognitionself-and-identityambition-and-status

mind-and-cognition

We aren't omniscient, foresighted, and economically rational; we're just humans, simple and flawed, trying to make our way through a complex world.
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When faced with a difficult judgment, people often begin with any number given to them and then adjust their estimate upward or downward from that anchor.
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The way we frame something can even change our experiences directly—two labels provide different frames through which the same information is presented.
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self-and-identity

Think of yourself as a dispassionate observer of your own investment portfolio—each investment is part of a larger whole.
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Incentives can signal that someone doesn't trust us to make the right decision, undermining social motivations for good behavior.
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ambition-and-status

Experiential purchases led to more happiness, both when thinking back to the purchase and more generally in one's life.
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Illuminates

6 published passages · book excerpt · research analysis

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