Book

The Survey Research Handbook Alreck, Pamela L

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Contextresearch_analysis

What this book knows

Survey research is a disciplined craft: every design choice, from sampling to reporting, shapes the truth you can claim.

Sex: Absent
Work: Primary
Learning: Present
Religion: Absent

mind-and-cognitionwork-as-meaningobedience-and-authority

work-as-meaning

The researcher should inquire thoroughly about the information needs, the nature of the decisions and actions to be based on the research results.
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A truly successful report presentation is the result of careful planning; playing 'What if…?' with colleagues is a simple but highly effective device.
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obedience-and-authority

It's difficult to distinguish between more capable and less capable agencies before contracting; even after data are collected, poor quality work may be hard to detect.
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Break down each phase of the survey project into independent tasks; approval of one task is needed before doing another.
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mind-and-cognition

Rather than asking what respondents would do if they lost their job, ask how people might cope with unemployment in the abstract.
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Ordinarily, only four or five options can be recalled at one time; when a longer list must be evaluated, it's advisable to provide a scale.
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Illuminates

6 published passages · book excerpt · research analysis

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