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Book
Matthew V. Champagne · 2014
Sequence ladder
Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.
What this book knows
Bad survey design corrupts the data you collect; these rules help you ask questions that actually yield interpretable, actionable truth.
work-as-meaning
It does more harm than good to ask for opinions about topics you have no intention of changing.
SVPB-RC-008The NPS ignores how humans make decisions, which is often devastating to employees whose salary and promotions are based on these misguided results.
SVPB-RC-043mind-and-cognition
Bad questions can be identified by re-reading the survey from the respondent's perspective — yet many survey makers never do.
SVPB-RC-011After data is collected is not the time to learn you forgot reasonable choices or lost data due to poorly structured items.
SVPB-RC-047There is no place for leading questions in a survey where you are truly trying to discover customer perceptions and attitudes.
SVPB-RC-025education-and-formation
Since nearly 100% of survey makers never tell customers what became of their responses, instructions are your only opportunity to do so.
SVPB-RC-029Illuminates
6 published passages · book excerpt · research analysis
Reader resonance signals for text sources are not wired to this view yet.
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