Book

The Culture Code

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Contextresearch_analysis

What this book knows

Every culture encodes unconscious meanings into products, behaviors, and identities—cracking those codes reveals why we act as we do.

Sex: Present
Work: Primary
Learning: Present
Religion: Absent

self-and-identitywork-as-meaningmind-and-cognition

mind-and-cognition

Every culture has its own mind-set, and that mind-set teaches us about who we are in profound ways.
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In a battle between logic, emotion, and instinct, the reptilian brain always wins.
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work-as-meaning

Those who fail to act, who accept the limitations of their work with barely a grumble, are likely to feel miserable about their lives.
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Our culture is filled with self-made people, and in some ways money is simply how we keep score.
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The concept of continuing at one's job because one loves one's work is unfathomable to Europeans.
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self-and-identity

Mental structures formed in an American environment fill his subconscious. The child therefore grows up an American.
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Illuminates

6 published passages · book excerpt · research analysis

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