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SURVEY & QUESTIONNAIRE DESIGN Collecting Primary Data to Answer Research Questions (55)

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Contextresearch_analysis

What this book knows

Good research begins with a clear question: this book teaches you to build surveys that actually measure what you intend to measure.

Sex: Absent
Work: Present
Learning: Primary
Religion: Absent

mind-and-cognitioneducation-and-formationwork-as-meaning

mind-and-cognition

Without being clear about what you are going to research, it is difficult to plan — the world is full of well-meaning people who believe anyone can produce a questionnaire.
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Clough & Nutbrown use the 'Goldilocks' test to decide whether research questions are 'too big', 'too small' or 'just right'.
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A good question must be administered consistently; respondents should be asked only questions they are capable of answering.
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education-and-formation

Three Golden Rules: Can the respondent comprehend the question? Is the respondent capable of answering? Is the respondent willing to answer?
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Three common approaches to measuring reliability: test-retest, internal consistency, and alternative form — each checking that answers mean what researchers think.
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work-as-meaning

Research objectives are statements of what you intend to find out; identifying what you hope to measure and how to measure it are questions that must be addressed.
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Illuminates

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