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Book
Phil Knight · 2016
A memoir by Nike's founder Phil Knight recounting his journey from a young business school graduate with a 'Crazy Idea' about importing Japanese running shoes to building one of the world's most iconic athletic brands, told with introspection about ambition, purpose, and the pursuit of meaningful work.
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What this book knows
Building Nike taught Knight that ruthless ambition and a true calling are the same desperate animal, and survival is the only plan.
calling
Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear.
SDP-RC-262On July 4, 1964, I sold out my first shipment. I wrote to Tiger and ordered nine hundred more.
SDMC-RC-043ambition-and-status
It's the sound of someone going past you. They liked that. Oh, they liked it a whole lot.
SDP-RC-096We were on track in 1979 for sales of $140 million. Our quality was rising apace. People in the trade were praising us for finally putting out a better shoe than Adidas.
SDP-RC-051work-as-meaning
It looks to us like fraud. I gripped the phone tighter. Say that again. Say that again, Perry.
SDP-RC-112Johnson basically lived inside a running shoe. Shoved into every nook and cranny were running shoes, and more running shoes.
SDMC-RC-073Illuminates
6 published passages · book excerpt · research analysis
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