Book

propaganda and persuasion

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Contextresearch_analysis

What this book knows

Propaganda works by hijacking emotion, identity, and inattention — and knowing the mechanics lets you resist it.

Sex: Absent
Work: Present
Learning: Primary
Religion: Absent

mind-and-cognitionobedience-and-authorityself-and-identity

mind-and-cognition

Why am I feeling fearful? Who is telling me this? What might they have to gain from my fear?
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Belief in misinformation results from inattention — a lack of careful, reflective thinking — especially as we scroll through social media.
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To maintain full production lines, industry needed to maintain demand — so mass desire for new goods had to be deliberately cultivated.
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self-and-identity

By encouraging us to think in terms of a group identity, persuaders can subtly guide our subsequent thoughts and actions.
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obedience-and-authority

Conspiracy theories let lower-status groups save face by blaming losses on a conspiracy — a tendency exploited and amplified by elites.
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Microtargeting allows people to go through their day without ever seeing counterpropaganda — monopolization now possible as never before.
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Illuminates

6 published passages · book excerpt · research analysis

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