OKRs, From Mission to Metrics: How Objectives and Key Results Can Help Your Company Achieve Great Things Author: de Mell

work-as-meaning

• OKRs come from the company's mission and vision in a process of alignment that has the ultimate goal of getting everyone to know in which direction they should row.

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• They become true north for the whole organization to guide and prioritize its efforts.

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• Monitoring is where the rubber meets the road — where the benefits of OKRs come to life and produce better results across the enterprise.

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obedience-and-authority

• Sales quotas and financial metrics have little room for negotiation. People just have to make them.

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ambition-and-status

• Difficult goals create better performance. The ideal goals should be those you know 80% how to beat; the other 20% will be learned along the way.

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• Financial results, long-term sustainability, customer, and employee needs must be balanced across three main objectives.

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