Book

how you decide the science of human decision making

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Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.

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What this book knows

Human decisions are manufactured outputs of cognitive machinery, emotional inputs, and contextual forces that reliably distort rational choice.

Sex: Absent
Work: Present
Learning: Present
Religion: Absent

mind-and-cognitionself-and-identityobedience-and-authority

mind-and-cognition

Decision making as manufacturing: raw materials, cognitive machinery, and a control mechanism govern every choice we produce.
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Emotions are not distractions but an integral part of the cognitive machinery of decision making.
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The coin doesn't have a memory — each flip is as likely heads as tails, regardless of the past.
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People treat the same dollar differently depending on how they have categorized it mentally — money loses its fungibility.
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self-and-identity

Symbolic self-completion: when a part of one's self-image is threatened, people bolster it through external symbolic means.
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obedience-and-authority

Adding an asymmetrically dominated option shifts choice share dramatically — context quietly commands our preferences.
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Illuminates

6 published passages · book excerpt · research analysis

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