Book

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Michael Bierut · 2015

A practical and personal guide to graphic design by renowned designer Michael Bierut, featuring case studies and essays on how design solves real-world problems across diverse contexts from corporate identity to social causes.

Sequence ladder

Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.

Themeresearch-bulk-chunkhugd

Context2015research_analysis

Appears in

God & Work

What this book knows

Graphic design is persuasion made visible — every mark, typeface, and layout is an argument about what the world should look like.

Sex: Absent
Work: Primary
Learning: Present
Religion: Present

work-as-meaningambition-and-statusself-and-identity

work-as-meaning

When I graduated from design school, I thought a great idea should sell itself. Not true. Coming up with the right solution is only the first step.
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One of my favorite projects began with a technical problem — designing graphics for libraries in schools throughout New York City.
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self-and-identity

The logo is the simplest form of graphic communication. In essence, it is a signature, a way to say, 'This is me.'
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To create a distinctive personality that no other institution could match, we asked a typeface designer to redraw Goudy Text, creating a proprietary font named 'Divine.'
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ambition-and-status

The assignment was to rebrand the team. The catch? The original logo — a not-very-good piece of commercial art — had to remain unchanged.
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'I want to surprise people.' Robert A. M. Stern was being watched, and he knew it. Expectations were running high, and so were suspicions.
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Illuminates

6 published passages · book excerpt · research analysis

Reader resonance signals for text sources are not wired to this view yet.

Same era

The Letters to Timothy, Titus, and Philemon (Daily Study Bible)

The Letters to the Philippians, Colossians, and Thessalonians (Daily Study Bible)

The Sex-Starved Marriage: Boosting Your Marriage Libido: A Couple's Guide

Every Woman's Battle: Discovering God's Plan for Sexual and Emotional Fulfillment

Under the Banner of Heaven

Like Family: Growing Up in Other People's Houses

Blue Like Jazz

Pattern Recognition

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