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Book
Josef Müller-Brockmann · 1981
Sequence ladder
Narrative Intelligence sources live outside the figurative image sequence ladder. Adaptive placement applies to image sequences, not this reading library.
What this book knows
Visual order is a moral act: the grid makes design rational, beautiful, and ethically responsible to the reader.
work-as-meaning
with each new problem he masters he will derive ever-increasing satisfaction from the ordered architectonic pictorial form his work acquires
DC-GRID-RC-154many outstanding achievements in visual communication are due to simplicity, to the reduction of graphic resources to their bare essentials
DC-GRID-RC-082obedience-and-authority
all illustrations, photographs and typography are adjusted to the size of the grid fields and fitted precisely into the size of the fields
DC-GRID-RC-008all great civilizations produced their own canon which encompassed and described their concept of beauty — structure and proportion govern composition
DC-GRID-RC-149mind-and-cognition
if all picture formats are combined, an enormous range of design possibilities is created — typographic resources extend visual communication still further
DC-GRID-RC-090every designer who works with typography should take the trouble to sketch words and sentences by hand when drafting graphic solutions
GSGD-RC-017Illuminates
6 published passages · book excerpt · research analysis
Reader resonance signals for text sources are not wired to this view yet.