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Behavioral science · construct

Emotives

William Reddy, 2001

Reddy noticed that saying how you feel is not only a report; it is an act that reaches back and changes the feeling. To say 'I am calm' in a tense room is to do something to your own state, not merely to describe it. He called these first-person emotion statements *emotives*, and argued that every community rewards some and punishes others, building an emotional regime out of which feelings may be spoken.

Working definition

First-person emotion statements are performative; naming a feeling changes it, and regimes reward some emotives over others.

Where Vela uses this

Emotives carry the constructionist insight into history and language, which is why Vela leans on the concept across the emotion lens and the Christianity arc: confession, testimony, and prayer are emotive practices that shape the feelings they name. Pairs with constructionist emotion theory (the mechanism), emotional communities (the regime), and hypocognition (what happens when the regime offers no word at all).

Origin & lineage

Reddy (*The Navigation of Feeling*, 2001), drawing on speech-act theory (Austin) and constructionist psychology → foundational for the history of emotions alongside Rosenwein.

Where it shows up in Vela

Related concepts

  • Emotional communities

    Sits next to Two foundations of the history-of-emotion turn.

  • Hypocognition

    Sits next to Both concern how available vocabulary shapes felt life.

Scholars

Honest framing

Emotives are a theoretical proposal more than a measured mechanism, and how far an utterance reshapes a feeling is hard to pin down empirically. Vela treats the idea as a generative lens on emotional practice, not as a quantified effect.